Many small business owners aren’t aware that, not only can you separate your email accounts from your website hosting, you actually should separate them.
So many service professionals take advantage of the email hosting that comes with their website hosting because it seems intuitive that having it all in one place is convenient and ideal.
In reality, it can create additional problems and, in fact, can decrease efficiency and reliability.
Let’s talk about some reasons why.
If your web host goes down, your email goes down
Websites go down. It happens.
Even with our best efforts to keep our sites up and running, sometimes, things go wrong.
Most of us have had at least some downtime on our websites, and when your website and your email are on the same hosting server, if your site goes down, there’s a good possibility that your email is going to go down as well.
Even the best web hosting providers aren’t immune.
So, ask yourself if your email is a significant part of your business communications. If it is, it’s imperative you keep the two separated so that you can carry on with business even if your site goes down.
Even if it isn’t vital to your business, the last thing you want is someone wanting to get a hold of you and not being able to respond to them. On top of the logistical issue, it looks pretty bad.
Changing your website hosting provider is a PAIN IN THE BUTT
You may have no plans to switch your hosting provider at this time but you can’t know now what your needs will be down the line.
If you ever need to change your website host and migrate your existing website to your new host, it will be much more complicated if your email is tied to the old web hosting (especially if you have to migrate emails over as well).
There are a few reasons you might want to change hosting providers.
Perhaps your site suddenly has more robust needs.
Or maybe the quality of your existing hosting provider simply isn’t cutting it anymore.
For example, it’s not uncommon for us to need to move a client’s website from one host to another better website hosting provider, due to poor page speed performance.
Whatever the reason you might want to move your site, you’ll need to be able to react quickly, which you can do if your email isn’t involved.
But if your web and email hosting are from the same provider, it becomes more complicated and time consuming and will most likely result in downtime for your email.
It’s much less complicated if they’re already separate because there is no email migration required.
Make it easier up front so that you have the flexibility to move quickly. Lost time is lost money and you can’t afford either.
Email hosting may be sub-par quality
Website hosting providers specialize in, you guessed it, website hosting.
Email hosting is more of an add-on and since they don’t specialize in email hosting, you’re likely to get a lower quality email service, in terms of deliverability and spam control.
For example, you may find that it takes much longer for your emails to reach their intended recipients, which can cause a lot of headaches if you rely on email for quick communication.
Or perhaps you find that you either get a lot of spam email… or that a lot of your legitimate email is ending up in the junk folder.
For the sake of your business and your website (not to mention the ability for current and prospective clients to contact you), it’s best if you just approach your email and web hosting as two completely separate entities.
Set them up accordingly.
And if you’re wondering who to use for your email hosting, I’m a big fan of Google’s G-Suite email hosting, which I have personally used and found extremely reliable.