Are you familiar with the saying, “People buy you before they buy from you?”
Social proof is an important part of marketing in general, and that includes your website as well.
Reviews and testimonials give potential clients the confidence to seek out your services, but there’s more to it than just putting up a testimonials page on your website. You need to think about how to collect your testimonials, how you use them, and how they can benefit the growth of your business.
Listen to Episode #13
In this episode, you’ll learn:
- The difference between reviews and testimonials
- The best way to request reviews and testimonials from your clients (and *when* to ask for them)
- Why most people don’t intuitively think to provide reviews and testimonials
- Why continuing to gain reviews is important, even when you think you have enough
- How to tackle testimonials when you are brand new to your business
Bethel Nathan is a successful business owner and award-winning officiant, and she knows how to build and run a successful wedding industry business, having married over 950 couples over the past 10 and a half years and building up over 350 5-star reviews.
Bethel has an undergraduate degree in Political Science and Asian Studies (Japan) from UC Berkeley, and an MBA in International Business and Japanese from Thunderbird.
She combines her background in both large Wall Street investment banks and small business, to help wedding industry businesses grow and prosper as a business coach, industry speaker, and an educator.
Resources & Links
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