In this video, my search engine optimization specialist Shea Bailey joined me to talk about how to measure your SEO ranking, how to know if your SEO efforts are actually working, and how long you can expect it to take to see results.
How to measure your SEO ranking and then how do you know if your SEO efforts are actually working and how long does it normally take to see results?
Okay, this is a good question. It’s getting to be a little bit more difficult to do, especially for free.
The first thing that I would say do, and I say this all the time (you’re probably getting tired of hearing this) is make sure your Analytics and your Google Search Console, that you have accounts there, but the main thing is you want to connect the two together.
You want to connect your Google Search Console to your Google analytics and what that does is that will pull in some data from your Google Search Console into your Google Analytics, and I’ll go over this briefly again.
What’s the difference between the two, Google Analytics and Search Console?
Google Analytics is a measurement tool that Google provides for free and it tells you how your visitors are interacting with your website, how long they’re on there, which pages they go to, stuff like that.
Google Search Console is Google telling you how Google interacts with your website. So, if you have errors it will give you some basic information like keywords and stuff like that.
So that’s the difference in what you’ll do is you’ll connect those two, there’s a way of doing it, and it will pull in information from Google Search Console.
The main way that you can use to track your SEO rankings is first you need to figure out, what keywords you want to rank for, right? Part of it’s going to be your brand name, some of it’s going to be whatever you want to be known for. There are keyword tracking tools out there.
The problem is you’ll have to sign up for them; pretty much all of them are going to be paid. Anything good is going to be paid. They’re not that much. You can do a free trial for a while to get used to them and see which one you like.
The tool that I use or have used in the past is SEMrush. The great thing about SEM rush is you can do a site audit, it will track keywords, it will track links and it will help you with finding keywords. It’s also going to be about a hundred dollars a month.
Pro rank tracker, that’s all it does is it just tracks keywords and with the basic account it’s $19 a month, so I mean it’s not a huge amount. You may be able to get a free trial for a few weeks or something like that.
Go to those two, those are the two that I recommend. Or you can just Google “free keyword position tracker tools” and I’m sure you’ll be able to find some stuff there.
The next thing is how do you know if it’s actually working?
Well, obviously if you’re tracking it, you’ll see if it’s working.
The other thing is checking your Google Analytics to see how much traffic you’re getting organically and you can track that over the months. You can compare this month, the next month or this quarter to last quarter.
There’s multiple ways that you can, you can see if it’s going up and you can see, you know, where it’s coming from, is it Google, is it Bing, is it Yahoo? And then you can see the percentage of growth in each one of those.
The other thing is, are you actually getting more contacts?
Are people calling you?
Are you getting more leads through your contact page on your website?
And then once you speak to these people, ask them, how’d you find me? You know, if you are doing paid ads, whether it’s Google Ad Words or if it’s Facebook or Instagram or whatever, ask them where they’re coming from. And maybe they just, you know, found you organically. And that’s another great way to figure it out, how well it’s doing.
The next thing, which everybody asks is “how long?”
That is kind of a black hole to go into. It can be anywhere from probably three to twelve months and that’s a huge span of time. But what it is, is it depends on multiple factors.
It depends on what keywords are you using or wanting to rank for. What’s the keyword difficulty? What’s the competition like? So if you’re going after a very competitive keyword, you’re obviously doing it against your competition and the higher difficulty, the more competition you have, the longer it’s going to take.
One way you can kind of get around this is use more of the long tail keywords that maybe people are not searching for.
An example of this, my wife is a wedding planner, as most people know that listen to this. A main keyword may be would be “Austin wedding planner” because we live in Austin, Texas; a longtail keyword, may be “best wedding planner in Austin Texas”. So you’re going to have less searches for that then you will just “Austin wedding planner”.
So if you can add those long tail keywords, you can more than likely shorten your ranking time. I don’t know how much, again, it’s still depends on the competition of those longtail keywords.
The other thing is, the more you do SEO, the more traffic you get, you’re also going to build up a good reputation or an authority in the eyes of Google. The better your reputation and authority, which is going to be a domain authority, the more likely you are to increase your rankings much quicker.