Among the many websites I’ve reviewed over the years, I’ve seen more than a handful (okay, WAY more than a handful) that contain only contact forms on their contact page – with no email address or phone number provided.
My only option was to plug my personal information into a form, send it into the webisphere, and twiddle my thumbs waiting for someone to respond.
Not a fan.
You need to provide more contact information.
Please, for the love of all things good and holy, provide at least an email address, so that people can reach you, other than using a form!
It may seem redundant to provide both your email and a form but, trust me when I say you should.
Many users don’t like forms.
It often doesn’t provide a copy of the message sent, it confines the user to the fields provided, and I don’t know where the message is going, or to whom!
There are many good reasons to provide an email address that people can reach you at.
More contact information gives your prospects choices.
If they aren’t ready to reach out yet, an email address gives them the opportunity to start to put together thoughts and send them later.
Plus, that way, as the sender, you have a copy for your reference.
Forms require your prospects be on your website to contact you.
This is not necessarily a good thing, especially if your website is not mobile responsive.
You really don’t want to give a reason for people to say ‘too much effort. Not gonna bother.’
Have a contact form too!
I’m not saying to not have a contact form. They definitely have a use! But it’s the execution of forms that I think a lot of people could improve upon.
Provide a form. Go nuts!
Just don’t ONLY provide a form.
You want to provide options so that potential clients can connect with you the way that works best for them, when it works best for them, thereby increasing the likelihood a lead will reach out at all.
Make your form work for you!
Create a form process that does more than just ask your website visitors to ‘plug in your name and phone number”.
Use it to further establish credibility and a rapport with your potential clients.
You can use the thank you page to tell them you’ll respond within a specific amount of time. Not only will that manage expectations, but it gives you the chance to prove your reliability when you follow through!
Let’s talk about spam, baby.
I’m well-aware of the spam concerns many people have about listing an email address publicly, but, especially when it comes to accessibility and professionalism, you simply have to put the needs of your clients first, especially if you’re looking to increase your leads.
Most hosting providers are also aware of this concern, so a good email hosting provider will have reliable spam filters in place.
Make it easy for your customers to contact you via the method they prefer.
List your phone, email, address (if you have a business location) and yes, a form.
You might get more spam, but you will likely also get more inquiries as well, and more inquiries mean more business.
And isn’t that why you have a website in the first place?