There are few things on a website that make a potential client wince more than looking at a business’s email address and seeing that it’s a Hotmail or a Gmail address. Whether or not it’s something you would personally be taken aback by, take my word for it that it often signals a lack of professionalism and refinement.
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We expect, no, we count on the websites we visit to be lightening fast. And nothing makes us more frustrated than being reminded of the dial up days. We live in a ‘give me my info quickly or I. Am. Out of here!’ age and it is in our best interests to make sure we meet the expectations of the people who visit our websites.
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Do you know what an SSL certificate is? No? Don’t worry. Yes? Awesome! You’re ahead of the game. Either way though, it’s something you need to make sure is in place on your website sooner rather than later, if you don’t already have one.
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Among the many websites I’ve reviewed over the years, I’ve seen more than a handful (okay, WAY more than a handful) that contain only contact forms on their contact page – with no email address or phone number provided. My only option was to plug my personal information into a form, send it into the webisphere, and twiddle my thumbs waiting for someone to respond.
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One of the great things about WordPress is that you can assign different user roles to the various different people who work on your website, with each role having different permissions of what they can and cannot do on your website.
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Your domain name is how people are going to find you online. It’s your online moniker and the gateway to discover your business. And, unlike boring IP addresses, you can actually infuse your branding and personality into your domain name, if you choose to do so. So, let’s look a bit more closely at some tips and best practices when it comes to choosing your domain name.
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Good navigation is the backbone of your website. I’ve seen so many perfectly good websites destroyed by awful, confusing web structures. Your navigation is a map to guide people to where they want to go. Unlike real life though, someone who gets lost isn’t stuck – they can just up and leave. Poof. Good-bye possible client. But how do you know if you’ve got a solid roadmap?
Read MoreI’m sure I’m not alone when each Spring, I feel compelled to do a little “spring cleaning” in my house. But I’d like to suggest that in addition to doing some spring cleaning on your *homes*, now is *also* a great time to brush the cobwebs off your website. Here are 14 quick ways you can spruce up your existing site this Spring.
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