Your domain name is how people are going to find you online. It’s your online moniker and the gateway to discover your business. And, unlike boring IP addresses, you can actually infuse your branding and personality into your domain name, if you choose to do so. So, let’s look a bit more closely at some tips and best practices when it comes to choosing your domain name.

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Good navigation is the backbone of your website. I’ve seen so many perfectly good websites destroyed by awful, confusing web structures. Your navigation is a map to guide people to where they want to go. Unlike real life though, someone who gets lost isn’t stuck – they can just up and leave. Poof. Good-bye possible client. But how do you know if you’ve got a solid roadmap?

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I’m sure I’m not alone when each Spring, I feel compelled to do a little “spring cleaning” in my house. But I’d like to suggest that in addition to doing some spring cleaning on your *homes*, now is *also* a great time to brush the cobwebs off your website. Here are 14 quick ways you can spruce up your existing site this Spring.

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Think of your website like a car. It, too, needs ongoing maintenance. But, unlike a car, you won’t necessarily notice something is wrong until you find out the hard way that it’s slow as molasses or crashing or glitching or being hacked. The only way to know for sure that it’s in good shape is to review, revise and revamp as necessary to keep it running smoothly.

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As a small business owner, you may hire someone to design and develop your website for you. However, understanding the process helps ensure you can make good decisions and guide your team of expert web developers. Here are a few steps you can take immediately to get you on the right path to planning your website redesign.

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In 2019, your website is your online storefront, whether you’re selling products or not. Imagine if you owned a physical store and someone came to find the floor dirty, the sales person unresponsive and the merchandise in such a jumble, you can’t find what you’re looking for. Sounds terrible, doesn’t it?

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