In this video, my search engine optimization specialist Shea Bailey joined me to talk about a topic that so many business owners ask us about: how to improve your SEO through your blogging efforts.
So, today we’re giving you seven different things that you can do to improve your blog’s SEO.
Well, the main thing is it’s all about quality, not quantity. And one of the things that I’ve talked about in the past is that content is one of the three major ranking factors for Google.
What you want to do is to be able to provide the best content for their users. And that means answering their questions.
So how are you going to go about doing that?
Yes, writing more blog posts is one thing, but before you write more blog posts, why don’t you go in and update or remove outdated blog posts?
How are you going to do this?
The first thing I would say to do is go to your Google Analytics. Look through and see what pages or posts are driving traffic to your site. Those are the ones that you can work on. Or if there’s a specific page that is not driving enough traffic to your site, but it’s one that you want, then you can start following some of the things I’m going to talk about after this to help improve that.
And when I say remove, look at things that aren’t driving any traffic. See if they’re relevant anymore. Relevancy is the big thing. Does it have anything to do with your business anymore? Was it just, you know, is it an old blog post about a wedding or something about your business that is not relevant anymore?
But that link is probably still out there, so, what you want to do for a good user experience is create a 301 redirect. If you remove a blog post, link to another page that is relevant to whatever that blog post is about.
So that way if somebody clicks on the old link, it will still take them to the page and you’re not losing that traffic. And by doing this you can create and figure out, you know, which pages you want to create the cornerstone content for.
So how are you going to do this?
1. Update Your Keywords
Well, you want to update the keywords is one of the easiest ways to do it. Make for sure you’re adding semantic or related keywords. Make for sure you’re adding voice search keywords to the blog post. You can check this through your Google search console or your Google analytics with when it’s pulling in the information from Google search console.
A big, big thing is user search intent. Make for sure that the page that the people are going to, that it provides the proper information for what their intent is. You know, are you meeting their expectations? Are you answering their questions? That’s number one.
2. Add Schema
Number two, add schema. This may be difficult for a lot of people. You may actually have to hire someone for to do this.
Schema… what is Schema? Schema is a piece of code that you put on your website that no one else sees except Google when they crawl or Bing, or it’s just search engines in general, and basically it tells them what the page is about.
So, it’s data for data, is the best way to say it. I don’t want to go too far into this because we can go down a rabbit hole, just look it up; it’s schema.org, and you might have to hire someone to help you with that. That’s number two.
3. Create More Engagement
Number three, create more engagement on these pages. You’ve heard me probably talk about the 80/20 rule. You spend 20% of your time creating the content or updating the content or whatever, 80% of your time promoting it.
Get it back out there. If it’s something that you’ve updated, you know, throw it back on Facebook, same with new content, put it on Facebook, on Instagram or wherever you can put it, put it somewhere and drive traffic back to the page.
By doing this, you can organically build links and I’m going to add building links into this creating more engagement and promoting because that’s kind of a natural.
If you have good content and you’re promoting, it kind of naturally builds links.
4. Mobile First
The next thing is to think mobile first. I know you’ve been beat over the head with this for the past few years, but it is really, really, really important.
For the first time, Google is looking at everything through the lens of how your users are looking at your mobile site. So, Google judges your site, by how it works on a mobile phone, even when a lot of your traffic is from the desktop.
So, what this is saying is it doesn’t matter if everything works perfectly on your desktop. If you have bugs or it doesn’t look good or it’s not user friendly on a mobile phone and Google the detects that, they’re not going to rank you as high. They’re going to show the person that has a better mobile experience than you do.
Remember, this is not about you. This is about Google, and they’re trying to provide the best user experience for their customers next. Which goes along with this…
5. Increase Your Page Speed
You need to increase your page speed. Very, very important. We talk about it a lot but increasing page speed goes along with your mobile first. So, the faster your pages load on mobile, the more likely you are to have higher rankings and a higher user experience.
One of the biggest things that slows down page speed is your images and your image size. So, you may need to hire someone to help you with this. There are plugins out there for that, but they can be very technical and there’s a lot of things on the backend that need to be done, so look into that.
6. Enhance Your User Experience
The next one is to enhance your user experience. Again, this is your images, your layout, your page design.
Design is very important and the way people, you know, how they interact with your site and kind of the perception they have of you and your business. Along with this is how long do they stay on your website. And this goes along with page design and layout and images.
So, you want them to stay on your website as long as possible and give them the best user experience.
7. Get the Yoast Plugin
The last thing I want to talk about, this is mainly going to be for people with WordPress, but some of you people out there may have something similar.
It’s the Yoast SEO plugin. It’s still a great plugin to do. It does not replace an SEO specialist. It does not replace the person that is hired to do all of your SEO.
Now remember, Yoast handles one of the four layers of SEO that we talk about. It helps you, not 100%, but it helps you with your on-page SEO. It’s a guideline. It’s a tool. It can help you with the on-page SEO, but you’ve also got to remember you have off page SEO, technical SEO, and then your engagement SEO that you’d have to deal with.
So, seven things you can do right now to help you improve your blog SEO.